AdWords PPC Conversions Increase by 63% After PPC Agency Switch
Recently 612 PPC was brought in to take over the PPC Management for an eCommerce site that had seen several months of falling conversions. As paid search conversions in general, and AdWords Conversions specifically, made up the bulk of their marketing efforts this was a major concern.
Beyond this the company was paying so much for PPC Management that they had put their SEO efforts on hold.
Within 2 months 612 PPC had reduced their PPC Management costs by 79% and within 7 Months increased their PPC conversions by 63%, increasing the PPC revenue by 68.1% all while keeping PPC Ad Spend flat. In Addition the money saved on PPC management was used to drive a successful SEO effort.
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