Switch to Paid Search Results In 700% increase in Leads, 77% drop in Cost per Lead
A year and a half ago 612 PPC was hired to manage eMarketing and Paid Search for a successful professional services company. The client had previously been focused on traditional marketing efforts including TV, Billboards and so on. While their efforts had lead to growth and profitable success they had seen their lead quantity decreasing over time.
Beyond this, perhaps of equal relevance, their cost per lead had been steadily increasing. The client had a website, but had no experience with online marketing.
Within 90 days the PPC Managers at 612 PPC increased their monthly leads by 700% while at the same time reducing their cost per lead by 77% to levels that they had never seen before.
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