PPC Management Agency Take Over Results in Huge Gains and Huge Savings
Our Minneapolis Mid-Size Business PPC
experts get breakthrough results for ad budgets from $1,000 – $15,000/month. Here are a few of the results we have gotten for our clients:
- Increased PPC sales by 45.5% within 60 days
- Increased PPC revenue 59.7% while ad spend rose only 0.3%
- Doubled captured leads while reducing paid search ad spend by 80%
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Pay Per Click Management
PPC or Pay-Per-Click marketing is the quickest way to position your website on the first page of the search results and get the traffic that drives page views conversions and sales.612 PPC’s Pay Per Click Management drives breakthrough results.Sometimes called Search Engine Marketing or SEM paid search gets your business in front of customers that are looking for the products and/or services you offer just when they are looking for it. Our pay per click management team will get your business on the front page of Google, Yahoo and MSN quickly and efficiently. You set the goals including daily and monthly budgets, targeted ROI and which keyword terms your ads will show up on.Paid Search Management involves optimizing each of the variables of a paid search campaign. From the keywords to the Cost-Per-Click bids, from the time of day that the ads run to the ads that are displayed there are dozens of elements that make up a PPC campaign and each has to be monitored and adjusted to get the most out of a campaign.
When starting a new campaign and when taking over an existing campaign the first step is almost always keyword research. What are the keywords that people are searching to find your goods or services? What terms are your competitors buying and what terms do the search engines think your pages are actually focused on? These are all questions we answer with keyword research. We build a comprehensive list of terms that you then review and rate with your knowledge of your industry. These are the keyword search terms that will be the focus of our efforts.
Paid Search Copywriting
One of the primary keys to successful business PPC are the ads that show on the search engines. These ads are extremely limited in size and have a lot of things to accomplish. They have to be compelling, relevant to the search term and drive the potential visitor to click through to your website. Like direct mail, paid search copywriting is about starting with two ads and testing them to find the winner. Once the winning ad is found it becomes the control and new ads are created to try and beat its results. This process is called A/B testing and done right it never ends, we’re always trying to beat the best ads we’ve ever written.
Landing Pages/Site Content
The primary goal of every paid search marketing campaign is to get conversions. Whether these conversions are sales on an eCommerce site or a lead captured on your site for your organization to follow up with, our focus is on getting those conversions. A big part of that is making sure that when traffic gets to your website the pages that the visitors land on convert them into leads or customers before they leave. We can help your web team and/or marketing department streamline the conversion process. Our expert pay per click management team has years of experience tweaking existing pages or creating custom landing pages that get business. We’ll share that information, including custom landing page layout that we have spent millions on testing over the years, and we’ll drive the traffic we can get for you all the way through to the conversion you are looking for.
Using analytical tools such as Google Analytics, Omniture, as well as the conversion tracking functionality built into AdWords and Bing we will track which ads and keyword search terms are converting so that we can better tune your campaigns and help with the tuning of your website.